Increase Conversion Rates Up To 7x With WhatsApp Bot

Alishba Memon
2 min readAug 23, 2022

Did you realize? Businesses will start employing the WhatsApp Chatbot to save 2.5 billion hours by 2023.

In 2020, 67% of users depended on WhatsApp’s chatbot support for customer service. Even the WHO used WhatsApp Chatbot to spread vital information and Covid-19 solutions across the globe.

WhatsApp Chatbot Use Cases To Increase Conversion Rate:

The most used messaging service worldwide is WhatsApp. With over 2 billion monthly active users, it is without a doubt the most widely used communication interface in human history. Users of WhatsApp can instantly communicate with their friends and family. With WhatsApp’s Business APIs, your business can accomplish the same thing.

The top use cases for a chatbot on WhatsApp are as follows:

#1 Lead Generation:

Lead generation is the first, and arguably most important, stage in the sales funnel. If your top-of-the-funnel is bigger, your sales staff will have more tools to work with and, as a result, more people to sell to. You can persuade customers to provide you with their information by employing a WhatsApp bot by putting a click-to-chat link on your marketing or advertising materials.

Source: chatbotslife

#2 Frequently Asked Questions:

Businesses want to remove all obstacles to sales when it comes to websites. Once a lead is generated, businesses want the client’s trip to the bank to go smoothly. Customers, though, have reservations. They are frequently questioned. The brand’s sizing guide, refund policy, and payment options are all covered in these FAQs, along with information about the company and its products. If the solutions to these questions are not readily available, a consumer might depart.

#3 No More Cart Abandonment:

No matter how much optimization a company does at each stage, a significant portion of customers still leaves at the end of the sales funnel. These are customers that have shown interest in making a purchase but then cancel last-minute. Use a WhatsApp Chatbot for eCommerce to reacquaint these customers with your brand and motivate them to finish their transactions. Smaller investments in client re-engagement produce much higher returns than large ones in new client acquisition.

Source: veerloop

Bottom Line:

It’s crucial for business owners to connect with both current and future clients where they are. You may build a strong relationship with your consumers with the use of WhatsApp Business chatbots. Additionally, it enables you to streamline your customer support procedures so you can offer your consumers immediate service.

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