4 Use Cases of WhatsApp Chatbot For Ecommerce

Alishba Memon
2 min readAug 12, 2022

The popularity of the WhatsApp platform is the main thing that offers WhatsApp chatbots for eCommerce an advantage over other platforms. Your clients won’t have to worry about learning a new platform because so many people are already using the messaging app.

Some of the top use cases of utilizing the WhatsApp bot for your online store are listed below:

#1 Lead Generation:

Most likely, the most crucial step in the entire sales process is lead generation. By using a simple chat link, the WhatsApp chatbot for eCommerce enables you to fully automate this procedure and request clients’ contact information. When a customer sends you a message to start a conversation, you immediately receive their name and phone number, generating lead collection.

#2 Instant Query Resolving:

From the moment a customer visits a website until they make the final payment for their transaction, every eCommerce business wants its customers to have a smooth experience. But buyers frequently ask inquiries throughout the entire process to make their purchase decisions easier.

Source: Botsify

These FAQs include a variety of topics, such as the company’s payment methods, sizing charts, return policies, and product and company information. If clients’ inquiries aren’t satisfactorily answered at this point, there’s a good probability they will leave.

#3 Product Recommendations:

The possibility of using a bot to recommend products and purchases has not yet been fully realized. In actuality, a WhatsApp chatbot is a better option for personalized recommendations than an individual conversation.

Source: verloop

#4 Feedback Collection:

Although it can be difficult to obtain client feedback, WhatsApp’s rapid accessibility makes it possible to do so more easily. Because WhatsApp has a built-in camera, it is considerably simpler to persuade users to take images or videos of themselves using the product and transmit them to others.

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